Il designer che ha messo il trofeo proprio sul logo
Il logo dei Mondiali del 2026 è l’identità visiva più letterale nella storia del torneo, una scelta progettuale così diretta da diventare controversa proprio per il suo rifiuto di essere interessante. Il logo raffigura il vero trofeo della Coppa del Mondo — p
Pubblicato: June 6, 2026
# The Designer Who Put the Trophy Directly on the Logo, and the Polarized Reactions It Received
The official logo for the 2026 World Cup is the boldest one in history. FIFA didn't use abstract lines. They didn't use metaphorical graphics. They didn't use any design language that requires you to stare at it for thirty seconds to understand. They simply placed a real photo of the World Cup trophy—that golden, arm-raising figure of the goddess of victory—and then superimposed the number "26" behind it. That's it. Trophy. 26. Nothing else.
This logo sparked polarized reactions in the design community. One camp said it was too lazy—"You can't even be bothered to draw it? You just used a photo? This isn't design, it's a screenshot." The other camp called it genius—"The ultimate goal of the World Cup is that trophy. Why hide it behind a bunch of abstract shapes? After watching the World Cup for thirty years, what's the first thing you want to see? That trophy." FIFA's design director explained their thinking in an interview: "We wanted to remove all the intermediate steps. Fans don't need to be convinced that the World Cup is important. They just need to see that trophy. That trophy itself is the most powerful visual symbol in the world. Our job isn't to design a new symbol—it's to put the symbol that already exists where everyone can see it."
The public reaction was also polarized. People on social media made memes—taking photos of everyday objects and superimposing numbers on them, calling it the "World Cup Logo style": a Starbucks coffee with "26" behind it, a cat with "26" behind it, a half-eaten pizza with "26" behind it. FIFA's official account even reposted some of those memes—a sign of confidence from an organization that knows it did something right. When you have the guts to use a photo of a trophy as your logo, you're probably not afraid of being turned into a meme either.
But seriously—when you walk into a World Cup stadium and see that logo hanging on the stadium wall, printed on tickets, embroidered on jersey patches, you won't think of memes. You'll only think of one thing: that trophy. That match. That summer you've waited four years for. The most honest part of that logo isn't its design. It's the unspoken message that everyone understands: "What are we here to do? Lift this thing." That's why—whether you like its design or not—you'll remember it.